林書豪簽約沃爾沃：林瘋狂引領(lǐng)汽車品牌復(fù)興？

　　Although the fervor surrounding Jeremy Lin has quieted in recent weeks, Volvo is betting Linsanity isn’t over。

　　雖然最近幾周以來關(guān)于林書豪的狂熱氛圍似乎安靜了許多，但沃爾沃汽車公司卻確信林瘋狂并沒有偃旗息鼓。

　　The New York Knicks star has signed a global brand endorsement contract with the automaker that will focus on the U.S., China and Chinese-language markets in Asia, the company announced Monday。

　　沃爾沃汽車公司在周一宣布，與這位紐約尼克斯隊的球星簽訂了一份全球品牌代言合約，主要的代言區(qū)域為美國、中國以及亞洲其他的漢語國家市場。

　　Over the next two years, Lin will participate in the company’s corporate, advertising and marketing activities as a brand ambassador。

　　林書豪與沃爾沃簽訂的合約期限為兩年。在未來兩年里，林書豪將以品牌大使的身份參與公司的企業(yè)、廣告拍攝和市場推廣等活動。

　　"You may not immediately see the connection between me and Volvo, but both of us are striving to be better and smarter at what we do, and to do it our own way,” Lin said at a news conference. “I hope that my efforts will inspire more young people to follow their ambitions in sports and education, just like Volvo Car Corp. is designing cars around people's ambitions in life."

　　林書豪在新聞發(fā)布會上這樣表示：“你可能不會馬上看到我和沃爾沃之間的聯(lián)系，我們雙方都會先在各自的領(lǐng)域努力做到更好變得更厲害。我希望我的努力可以激勵更多的年輕人去追求自己的體育和學(xué)習(xí)目標，就像沃爾沃汽車公司，也是圍繞著人們對生活的追求設(shè)計汽車。”

　　It’s one of the first major endorsement deals for the 23-year-old, a former bench warmer who rose to instant superstardom after a string of blockbuster performances that helped the Knicks win seven straight games in February。

　　這是林書豪成名后在全球范圍內(nèi)簽署的第一份個人品牌代言合同。現(xiàn)年23歲的林書豪曾經(jīng)是NBA的板凳球員，在二月他的轟動表現(xiàn)帶領(lǐng)尼克斯拿下7連勝，他也一躍成為NBA賽場最閃耀的巨星。

　　As Lin, a Harvard graduate who was cut from two teams before joining the Knicks, amassed countless fans around the world, many wondered whether the young star would capitalize on his newfound fame。

　　擁有哈佛大學(xué)經(jīng)濟學(xué)專業(yè)背景的林書豪在尼克斯大放異彩前，還有過先后被兩支球隊裁掉的辛酸奮斗史。現(xiàn)在的林書豪在全球范圍內(nèi)擁有球迷無數(shù)，很多人也在考慮這位年輕巨星能否將自己近來的名氣轉(zhuǎn)化成經(jīng)濟效益。

　　Indeed, Linsanity has fizzled a bit in recent weeks, especially after the Knicks lost six games in a row and Lin appeared to be struggling after the return of Carmelo Anthony. Since the resignation of Knicks coach Mike D’Antoni last week, the team has won its last three games。

　　的確，最近幾周以來尼克斯戰(zhàn)績慘淡。球隊遭遇六連敗，林書豪本人也由于小甜瓜的回歸陷入了掙扎適應(yīng)中，看起來林瘋狂似乎歸于平靜。但在上周主帥德安東尼辭職后，尼克斯又贏了三場比賽。

　　But Volvo executives believe Lin will have staying power. Freeman Shen, president of Volvo Cars China, called the deal “a significant moment in the history of Volvo Car Corp.'s brand rejuvenation. “For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” he said。

　　沃爾沃的主管們無疑相信林瘋狂還是會持久影響NBA。沃爾沃中國區(qū)董事長沈暉將此次的簽約定義為“沃爾沃汽車全球品牌復(fù)興戰(zhàn)略中的標志性事件” 。他表示：“對于中國區(qū)來說，林書豪是所有中國人的驕傲，能夠和他合作我們很興奮。”